South Padre Island Convention and Visitor Advisory Board Meeting - May 27, 2026

Citizen Alert: Significant Tourism Spending and Budget Reviews

The Board will review the $22M economic impact of the 2026 Spring Break season and discuss the upcoming $1.66M Group Sales budget for the next fiscal year.

• Approval of Minutes: Review and approval of the April 28, 2026, regular meeting minutes.
• Summer Campaign 2026: Presentation by Greenhaus regarding the $520,000 marketing strategy targeting Texas and Midwest markets.
• Spring Break 2026 Wrap-up: Analysis of the record-breaking season which generated $22M in total lodging revenue, a 10.5% year-over-year increase.
• Group Sales Initiatives FY 2026/2027: Discussion of the departmental structure and budget (Estimated cost: $1,664,985).
• Sandcastle Days 2026: Possible action to approve a $46,000 funding request for the 37th annual event scheduled for October 2026.
• Causeway Double Cross: Possible action to approve a $15,000 funding request for the 4th annual 10k run in February 2027.