South Padre Island Convention and Visitor Advisory Board Meeting - June 24, 2026

Citizen Alert

The Board will review the proposed FY27 Media Placement plan, which involves a significant $1.5 million expenditure aimed at driving island visitation and revenue.

• Consent Agenda: Approval of the meeting minutes from the May 27, 2026, regular meeting.
• FY 2026/2027 Media Placement Plan: Presentation by Greenhaus regarding the draft media strategy for the upcoming fiscal year (Estimated cost: $1,500,000).
• Marketing Budget Reallocation: Discussion and possible action to recommend reallocating $200,500 within the 2025/2026 marketing budget to media placement for summer promotions and emerging opportunities.
• RGV Reef Ecotourism Sponsorship: Consideration of a $50,000 sponsorship for RGV Reef to place a second GPS-tagged fishing attraction device (FAD) 50 miles offshore.
• Hotel Occupancy Tax (HOT) Update: Review of State and Local HOT collections during Spring Break 2026, including a 5% year-over-year growth for March.

Original Agenda: View Source Document