James Avery Artisan Jewelry to open first Edinburg location

EDINBURG, Texas (ValleyCentral) — James Avery Artisan Jewelry, the company known for its handcrafted rings, bracelets, necklaces and charms, will open its first location in Edinburg.

The 3,300-square-foot store will occupy half of the former Lane Bryant space at The Shoppes at Rio Grande Valley, according to a news release from the city.

“We are excited to welcome James Avery to Edinburg," Economic Development Corporation Executive Director Raudel Garza said in the news release. "This will be their first location in our city, and we know they have been wanting to join our community for some time now.”

The city says the interior build-out is scheduled to begin in December with a targeted completion date of March 2026.

The remaining half of the space is currently under negotiation; an official announcement is expected soon, city officials said.