Brownsville's B.R.I.G.H.T. initiative aims to boost safety and beauty

BROWNSVILLE, Texas (ValleyCentral) — City leaders in Brownsville have unveiled a new community initiative that aims to improve residential and business properties' safety and visual appeal.

On Thursday, the city debuted the Brownsville Residents Improving Grounds, Homes, and Tomorrow (B.R.I.G.H.T.) initiative. It brings together city employees, businesses, schools, hospitals, and community organizations to help beautify Brownsville through neighborhood clean-ups, public art installations, and revitalization projects.

The initiative seeks to inspire civic engagement and volunteerism, reinforcing a strong sense of community and ownership.

"B.R.I.G.H.T. is more than just a beautification campaign; it's a catalyst for economic development, tourism, and quality of life," said Mayor John Cowen. "A cleaner, more vibrant Brownsville attracts investment, welcomes visitors, and strengthens the pride we all feel in calling this city home. I encourage every resident and business to get involved. Together, we can build a stronger, brighter future for our community."

Phase 1 of the B.R.I.G.H.T. initiative will mobilize volunteers starting this Fall for neighborhood clean-up events, graffiti abatement, public bus stop painting, and placement of additional trash receptacles throughout public areas.

If you are interested in registering to support the B.R.I.G.H.T. initiative, submit your application at B.R.I.G.H.T. Initiative.

To report debris on roadways, overgrown grass on properties, or any other citizen concern, call (956) 546-4357.